Bringing Promising Healthcare Innovations to Market

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Healthcare Commercialization & Market Access

I help innovative healthcare companies identify market opportunities, reach decision-makers, build strategic partnerships, and turn promising products into commercial opportunities — drawing on more than four decades of healthcare experience.

Healthcare Is Changing

Good healthcare innovations rarely fail because the technology is weak. They struggle because reaching the right buyers, partners, and decision-makers is difficult, and healthcare moves slower than most industries when it comes to adopting something new.

Innovation on its own isn't enough. It needs market access, the right relationships, and someone who knows how to open the door.

That's where I come in, turning promising innovation into commercial opportunity.

  • AllYzent logo with tagline ConveRegational AI in black and white.
  • The image features the logo of BlueCross BlueShield, with a grey cross and shield symbol, alongside the company name in grey text on a black background.
  • HealthCentral logo in gray text on a black background.
  • UCSF Health logo with a black background and gray text.
  • CAREMINDr logo with a medical cross and the tagline "Transforming Health Outcomes"
  • Mbet Health logo in black, gray, and white with stylized vertical bars and the company name.

Experience That Delivers Results

  • 40+

    Years of healthcare operations, marketing, and commercialization experience with payers and providers.

  • 1.8M

    Members representing PBM membership growth at Express Scripts during a five-year period.

  • $85M

    IPO following unprecedented demand for HealthCentral and WebRx sponsored healthcare and Rx information from consumers and providers.

  • 500+

    Provider Contracts for managed care networks negotiated with physicians, hospitals, pharmacies and ancillary service providers.

Experience That
Connects Healthcare

A middle-aged man with glasses and gray hair, wearing a black suit and white shirt, sitting at a wooden desk in an office. He is smiling and talking on a corded landline phone while looking at his open MacBook laptop. There is a potted plant on the left and a decorative object on the right of the man, with a window in the background.

For more than 40 years, I've worked across nearly every corner of healthcare — provider organizations, health plans, physician groups, pharmacy benefit management, healthcare technology, and executive leadership.

That experience includes growing membership at Express Scripts, a national pharmacy benefit manager; integrating medical groups with UCSF; and building provider and payer relationships across organizations including UnitedHealthcare, TRICARE, and HealthCentral, the first web-based consumer health portal in the US.

Today I work with healthcare organizations and innovative companies to open markets, build strategic partnerships, and bring promising products from development into commercial reality. My objective is simple: help promising healthcare innovations find the markets, partners, and customers they need to succeed.

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How I Help

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    Market Positioning

    Helping determine where a healthcare product fits, who should care about it, and how its value should be communicated to the market.

  • Market Access

    Identifying and reaching the health plans, providers, pharmacies, employers, and distributors positioned to adopt a new healthcare product.

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    Business Development

    Opening executive relationships and partnerships that shorten the path to growth.

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    Commercialization

    Turning promising healthcare technologies into businesses that reach the market and sustain revenue.

  • Icon of a laboratory flask with liquid inside on a teal background.

    Early Customers & Pilots

    Helping companies identify opportunities to demonstrate real-world value before a broader market launch.

  • Puzzle piece icon with a lock symbol in the center, representing security or privacy

    Strategic Partnerships

    Identifying organizations that can accelerate market entry, distribution, credibility, or growth.

  • A group of healthcare professionals and a presenter in a meeting room with large windows, some are in scrubs and others are in white coats, while the presenter is an older man in a blue blazer standing at a table.

Innovations I Support

  • Earlier Detection of High Blood Pressure Can Save Payers Billions.

    CAREMINDr uses a fast, engaging smartphone facial scan to identify individuals who may be at risk for high blood pressure. Combined with follow-up reminders and engagement tools that encourage appropriate next steps, CAREMINDr helps individuals become more aware of their hypertension risk and better manage their blood pressure. Earlier awareness and intervention can help reduce cardiovascular complications and associated healthcare costs, offering health plans, employers, and healthcare organizations a practical, low-cost approach to hypertension awareness and prevention.

  • White compass icon inside a circle on a teal background.

    Stronger Patient Relations with Conversational AI

    Allyzent’s conversational AI helps healthcare organizations answer patient calls, respond to questions, assist with scheduling, and provide timely reminders and follow-up. By reducing hold times and improving responsiveness, Allyzent conversational AI supports a more convenient patient experience while helping medical office staff manage routine communications more efficiently.

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    Bed Sore Prevention and Enhanced Skin Care

    MBET is developing and commercializing skin care products using science-based, marine extracts that address important needs in pressure-injury, bedsore prevention, wound healing and skin health. Its products include the Miracle Bandage and Miracle of the Sea skin care enhancements. Now online and available to pharmacies, dermatologists, wound care centers, long term care facilities, and select distribution channels.

Helping innovative healthcare companies commercialize their products and services and find their path to market.

Let's Start a Conversation

If you've developed something the healthcare market should know about, I'd like to hear about it.

Get in touch